For years, India Rose has had the idea of the perfect sports bag for the parent/fan cheering their player on from the sideline. During COVID, she found the time to dedicate to the design and create the bag. While in the process, she also developed a new sports-centric brand, Sideline, and even opened a store on Main Street in Vineyard Haven. This is a story of ambition and perseverance and makes for a perfect addition to our We Love MV series — WE LOVE MV: Sideline – Ambition Fuels the Journey.
India Rose is a business consultant, who started her own company, Hustle and Thrive, in 2018. She is also a mother to two amazing children, a wife, a former Tisbury basketball coach, sports enthusiast, and so much more. Over the years, she has been on the sideline, cheering on her children in their various sports careers.
We Love MV: Sideline – The Sideline Bag
While her son was playing football in high school, she found herself saddled with multiple bags while in the stands cheering him on. Each one served a purpose but all together it was a lot to carry, and she knew there had to be an easier way. She began designing THE Bag, the one that fits all the needs of fans. During COVID, she worked on making this dream a reality, and she has made the bag that does it all, The Sideline Bag.
Launching this Spring, The Sideline Bag is THE BAG for fans! There is a mini cooler that attaches to the inside (holds up to a six pack of water), there is a USB port phone charger, straps for towels or a blanket, D-rings to clip you bleacher cushion to, a place for water bottles, and plenty of inside space for all sorts of other items. Oh, and it’s also weather resistant which is a bonus for outdoor sports.
I was lucky enough to get a peek at the prototype at Sideline in Vineyard Haven, and it looks to be that bag that can really accommodate your needs when heading to the fields and sidelines to support your sports star. I imagine this answers a lot of prayers for sports fans. I know that the right bag can make life a lot easier! The bags is currently in production and availability date will be announced soon.
WE LOVE MV: Ambition Fuels the Journey
During the process of creating The Sideline Bag, India also created the Sideline brand which is dedicated to the fans and the sports enthusiast. The name Sideline represents the support, the echos, the cheers that help encourage players to continue. At Sideline, you will find great sport-inspired items. Sideline is all about a lifestyle, a culture. It takes a lot of hard work and dedication to succeed not only in sports, but in all areas of life.
The motto of Sideline is “Ambition Fuels the Journey.” Many people want to get to the finish line, the end result. However, it is the work, the journey that gets you to your goal that makes it count. It is the drive to compete, to accomplish, to succeed in the journey. This is what the Sideline brand is about, the excitement of the work that goes into achieving your goal.
Sideline in Vineyard Haven is India’s storefront, her home base. However, the plan is to make Sideline a global brand, to help celebrate the culture of ambition and hard work, to help motivate and inspire people.
At Sideline, you will find items that are geared to sports enthusiasts. One of the most successful items since their launch late last year has been the So Hoodie ($29.99) which is a detached hoodie. You can have that extra warmth added to any top. Also, the Sideline Fitness Belt ($18.00) which holds a water bottle, phone and more, have also been top sellers.
I know there’s one thing that I plan to buy ASAP, a Sideline Waist Trainer ($25.00). This band comes in three sizes, holds your phone and is designed with a thermal layer that adds a little extra sweat to your midsection during your workout. Who doesn’t want this for their 2021 fitness goals!
You’ll find these things and so much more, including Vineyard sports items. Sideline is open year-round and has a variety of sizes, going up to 3X. There is also a Spring line being introduced soon.
India’s Journey to creating Sideline is so inspiring. Taking your vision and creating it during a pandemic is no small feat. She has proved that “Ambition Fuels the Journey,” has not only succeeded in creating but also growing the Sideline Brand.
WE LOVE MV: Continuing the Journey
In addition to Sideline, India will continue to work with her Hustle and Thrive clients. An added bonus to her new space is that she has created a studio for her clients, and others to book for photo shoots – products, headshots, etc.
You’ll find a variety of backdrops and the perfect lighting to highlight you or your products or podcasts. This is a great idea for Islanders and their businesses. I know that creating a good setup for photos can be challenging.
*India’s son Kai Rose, has committed to play Division I football as an offensive lineman at the University of Rhode Island. I see lots of trips to his games with her Sideline Bag.
Sideline is only one new shop to experience on the Vineyard. Whether you find a new favorite here or on line, it’s important we support our local business owners. We Love MV is our ongoing series capturing the new spirit of Martha’s Vineyard.
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